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Lead attribution, UTM tracking, and getting more out of the forms you already have.
See the visitor journey on every lead
Sense Forms 1.7.9 shows the exact pages a visitor viewed before they submitted — right on the entry. Plus a more flexible name field, and setup fixes that repair themselves on update.
Five data points every form should capture
Name and email tell you who enquired. These five tell you why, and what to do about it.
Capture UTM parameters on WordPress forms
Three ways to get campaign data onto your form entries — hidden fields, JavaScript, or automatic capture — and the failure modes of each.
What is lead attribution in WordPress?
Lead attribution connects each enquiry to the campaign, channel or page that produced it. Most WordPress form plugins record the enquiry and discard everything else.